Lululemon had a query - how do they become a staple brand in the run space? JN Events partnered with their NYC team to ideate and execute an experience driven + consumer focused solution. We invited lululemon customers into the SWEATBOX - an immersive running and product testing experience. Partnering with like-minded brands, guests picked their product to "test-run", grabbed a pair of sneakers, hopped onto a treadmill, and gave real-time feedback about the product.... all on street corners across NYC. Following the buzz and increased run loyalty, lululemon took the truck on the road as part of their More Than Miles Tour the following year, hitting popular run routes and local hangouts across the United States.