Buick had a dream, to make driving a more relaxing experience. Working with JN Events, Buick launched its 24-Hour Happiness Test Drive campaign with an experiential event in the Ace Museum, Los Angeles. The event brought together some of America’s leading experts on happiness and well-being to curate an exciting program of talks and experiences. JN Events used the beauty, calm and refined comfort of Buick vehicles to inspire their specialised environment and content.
Talent Relations + Handling
Los Angeles, US
JN Events brings acute attention to detail to a wide scope of events. Experiential activations, product launches, store openings, brand dinners, fashion presentations and shows. All are expertly produced by our in-house team and global network, ensuring brand vision + consumer experience are the priority.